Conceived and executed by Toledo, the Sushi Girl campaign translates our object-driven design approach into a complete visual system. Developed by Lauren Lubell and Patrick Keville, the project moves from concept through direction, production, and final delivery—demonstrating how we build and manage campaigns that extend a product’s language into narrative, image, and cultural presence.

https://www.teethmag.net/toledo-sushi-girl-campaign/

Words: Moe Wang

In the accompanying Sushi Girl campaign, minimalist sterling silver rings, bracelets, and button necklaces gleam with futuristic clarity. Shot with the tension of 1980s action cinema, the imagery references nyotaimori—the Japanese practice of serving food on the body—transforming the human form into a sculptural tableau where tubular rings and link bracelets are rendered with the same precision as meticulously sliced sashimi.

Founded in 2024 by Patrick Keville and Lauren Lubell, Toledo takes its name from Lubell’s Ohio hometown, where the duo first met. Now based in Los Angeles, the brand merges their industrial design background with refined craftsmanship and premium materials, creating timeless pieces grounded in classic inspiration.